Kodak, Telegram and now . The number one in the US coffee chain, which has become famous all over the world for the opportunity to sip an American coffee or a cappuccino using free Wifi, has a clear view on the world of crypts: “I do not think bitcoins will become coins – explains Howard Schultz – but, in the future, reliable and secure cryptocurrencies will emerge, guaranteed by the big companies “. Like Starbucks. These virtual coins, which will be born thanks to the blockchain technology (the same that is at the base of bitcoins), adds, “must be legitimized by a brand of physical retail, which consumers trust, we need a company that guarantees the transaction that gains public trust “. Words that suggest that it may be the chain of US cafes to test or even accept a virtual currency in the future.
Kodak, after almost failing with the digital advent, this time decided to play in advance riding new technologies: it launched into the new world of cryptocurrencies creating KodakCoin designed to be used by photographers and marketing agencies as a safe means of payment and immediate to sell their shots. And even a big social world like Telegram is ready to launch its cryptocurrency. In the Ico di Telegram, venture capital could also be invested: according to the Financial Times, big names like Kleiner Perkins Caufield & Byers, Benchmark and Sequoia Capital would have shown their interest by saying they are ready to bet 20 million dollars each (on a total offer 1.2 billion, the biggest ever Ico). The cryptocurrency will be called Gram to be exchanged in a decentralized network (baptized Telegram Open Network, Ton), on which to travel messages, files, transactions and “smart contracts”. A microcosmos that could already count on the 170 million users of the social platform.
A revolution in the world of corporate finance, especially startups, which is emerging as an alternative to venture capital (rare goods, among other things, in Italy) that collect shares of the company with the aim of making them grow. The Initial coin offers to allow instead to raise fresh capital (in traditional or digital currencies) in exchange for digital tokens (tokens) that can be bought, sold or spent (in the future) to use the services of the startup.
A sort of IPO (the initial public offering with which a company sells its own shares to raise capital) of the crypto world with the difference that the purchase of tokens does not give the right to shares in the company. According to ICO data, the ICO evaluation website, in 2017 there was a real boom with almost 5 billion dollars of funding for ICOs. Operations that are not subject to control rules or authorities and, for this reason too, the financial and market authorities are trying to regulate. The scam, that is the scams, are in fact around the corner and the success of an ICO is not guaranteed by anyone. But if there was a big company behind it to guarantee the virtual currency …